A great night out with Keith Ferrazzi and the Greenlight Community
Some of the CampusLIVE team and I rode the T into Boston last night for a Keynote by Keith Ferrazzi, by far the favorite author of our staff. He was speaking about his new book titled “Who’s Got Your Back“. If you haven’t read Ferrazzi – now is the time.

The CampusLIVE team with Keith Ferrazzi
I knew the night was going to be great after Keith ended up in our elevator. We introduced ourselves and he showed a genuine interest in what we were doing. We all headed into the keynote at this point.
Keith is incredibly inspiring and the exercises he had the audience go through clearly resonated with the crowd. After discussing how we all needed to go home and really put his ideas to work he pointed out our company to the entire audience. He said we looked like a “Group of Mormons” which everyone got a chuckle out of.
After the talk almost everyone took off – not us. Anyone who has read “Never Eat Alone” knows one of Keith’s big lessons is to plan your attack and to be audacious – Get out there and find a way to meet the people you want to meet. We knew Keith would appreciate us staking out his entourage after the evening.
We stuck at the exit of the room and like clockwork Keith walked by us and invited us to drinks after his dinner with the governor (Deval Patrick). I was impressed – I’ve never heard someone say so matter of fact that they were having dinner with the governor.

Keith Ferrazzi's Birthday Cake
It turned out that it was Keith’s b-day and the governor was having dinner with him and about 25 of his close friends. After the dinner we were invited into the party and had a great time with Keith and a lot of the Greenlight crew. We bounced some questions off him and got some great feedback. The even invited Mark to play some guitar for the guests – we couldn’t believe it.
Lesson learned: Always dress well and be ready for anything. You just may see the governor, sip champagne and cut birthday with your favorite author – all without expecting it.
We told Keith we’d get back to him in a few weeks after trying to implement some of his strategies. I have a really good feeling that his feedback is going to make a big difference.
Posted in Business, Entrepreneurship, Questions AnsweredTags: Keith Ferrazzi
