Mass Mailing and the need to reduce waste

Today my mailbox was full of mass mailings, all from Dell, all the same offer. Each envelope had the same address, business name and suite. The only difference: The person it was addressed to. If Dell could simply find a way for their database to know we are all from the same company, they could save 75% on their costs to market to me. Multiply that by the millions they send to and you begin to see the savings that are possible. There must be a smart young company out there ready to pitch Dell on their magical savings solution.

For now,  I’ll just keep on shredding.

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Posted in Business, Computers & Internet