Today my mailbox was full of mass mailings, all from Dell, all the same offer. Each envelope had the same address, business name and suite. The only difference: The person it was addressed to. If Dell could simply find a way for their database to know we are all from the same company, they could save 75% on their costs to market to me. Multiply that by the millions they send to and you begin to see the savings that are possible. There must be a smart young company out there ready to pitch Dell on their magical savings solution.
For now, I’ll just keep on shredding.
