Quantcast, we are not Quantified

I was browsing some competitor traffic stats today from the main players – Alexa, Quantcast etc. Although they are horribly inaccurate due to their guesswork. Just ask Matt Cutts of Google, Jason Calacanis or Grizzly.

A few months ago I tried out Quantcast’s tracking which gives you a Google Analytics like chuck of Javascript which is supposed to directly report your traffic to them. This appealed to me because I really hate when uneducated people comment about us “not having any traffic” when its really just a case of Alexa or Quantcast completely guessing our traffic. Niche sites targeting a demographic unlikely to install an Alexa Toolbar typically receive bad rankings on these sites.

I wasn’t overly impressed with the results of Quantcast (or loading another JS library) so I removed it. The funny part is that Quantcast still shows that our traffic is “Directly Measured” or “Quantified”, even though we haven’t had that code in there for months.

Subsequently we’re back to flat line on Quantcast. Alexa on the other hand keeps moving us up.

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Posted in Computers & Internet